Join our live webinar, “Achieving Good Keyword Karma: An Introduction to Search Engine Marketing,” on October 28, 2011.

You’ve made a major investment in redesigning your public website. You’re maintaining a presence on Twitter and Facebook. You regularly send email newsletters to subscribers. Still, you aren’t meeting your quarterly goals for traffic or conversions. You know other nonprofit organizations are experimenting with search engine marketing, including Google Adwords, to support fundraising, list building, research dissemination, and other campaigns, but you aren’t sure how to get started. We’re here to help.

In this 60 minute webinar, you will learn:

• How do I set up a search engine marketing campaign, with or without the support of a Google Grant?
• How do I select keywords that are likely to resonate with my audience?
• How should I design an ad that supports my campaign goals?

Presenters:

Brian Pagels is Manager of Growth & Management at Forum One Communications. He has advised many organizations who are using the web to influence policy, including the Robert Wood Johnson Foundation, Pew Charitable Trusts, and the Bill & Melinda Gates Foundation.

Katrina Overland is a Research Analyst at Forum One Communications where she supports a number of organizations in search engine and social media marketing campaigns. She previously oversaw a major search engine marketing effort at the Global Health Council.